Wednesday, August 14, 2024

Elmer Fudd does Kool-Aid, in the 60s

Before the Kool-Aid Man got his arms and feet and smashed up property without paying the house insurance, he was just a pitcher that was being held by the handle by people who appeared on commercials.


And this was before the prices of groceries skyrocketed but now is not the time to rant about the unfair price gouging.


Instead, let's appreciate the majesty of Pre-Fence Smashing era Kool-Aid commercials.


Admittingly, the pre-fence smashing era was sort of boring because the Kool-Aid man, back then known as the Pitcher Man, did nothing but agree to allow people to hold him by the handle.


The best of that Pre-Fence Smashing era is when the Looney Tunes characters hosted most of the commercials.


The best are those that were animated by Rod Scribner.


"Hey Wabbit!!!"



"You've got your nerve!!!!!!"




"Whoops!!!"



"Pardon Me!"




"Didn't mean to take your mask kid."

Funny how the kid with the Bugs Bunny mask didn't react to Elmer pulling his mask off.

He's just standing there smiling.

Also, as I've seen the commercial, I saw another drinking glass appear out of nowhere even after Elmer Fudd swiped it off his hand.

After seeing this commercial, I noticed that this alongside some other 60s Commercials with Elmer Fudd, he sounded much more raspier than I'm used to. I get this was after Mel Blanc took over the voice after the death of Arthur Q Bryan in 1959 but a few Google and Wikipedia searches revealed that at the time, Elmer was voiced by Hal Smith which explained the more raspy tone in his voice.

And yes, the drawings in the commercial are funny as hell too.

The animation may be frantic at times, especially with 75% of it animated on twos, but the poses are effective. 

Sometimes there are tradeoffs on fluidity vs. effective cavalcade, especially on commercials that demand to be less than a minute. 




Anyway, 

The Kool-Aid/Looney Tunes commercial campaign would continue for a short time during the one decade between the 60s and 70s before the FENCE-SMASHING ERA began.

And that's when Kool-Aid Man grew his arms and legs, and proceeded to smash property with innocence just to please the palates of the tongues of parched children.

Here he is post-1974 breaking through a brick wall.

I bet whenever my generation thinks of any commercial featuring the Kool-Aid man, the only thing that comes to mind is the commercials of him breaking through walls, singing a song, or his appearance in FAMILY GUY.

KRAFT HEINZ, if you're reading this, renegotiate with Warner Bros. and bring back commercials with Looney Tunes interacting with Kool-Aid Man.


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