There are at times that people coin terms for things and yet, years later, they become rewritten to totally mean something else rather than what that term was originally susposed to mean.
First off is
CALARTS STYLE.
This is a term to describe the MODERN AMERICAN ANIMATION aesthetic that we see nowadays.
But the term CALARTS Style didn't mean what it is today.
The term was originally coined by retired Canadian Animator JOHN K. in a long since deleted blogpost where when describing Brad Bird's THE IRON GIANT
He ruthlessly criticized the both the AMERICAN & CANADIAN side of ANIMATION for always drawing their characters in the Classic DISNEY MOLD instead of coming up with new animation styles to suit the artist's needs.And really, who can blame him,
(We're still mad at his allegations and his rage towards his late father)
If you look at films from Disney's competitors,
Almost all of these films required the film to go through the realms of designing their characters in the DISNEY mold because executives are obsessed with the money as well as unseating DISNEY and making a fool out of MICHAEL EISNER...
Too bad their mantra caused these films to bomb in the BOX OFFICE.
Only a few OUTRIGHT defied the mantra such as....
This eventually moved into the realm of ALL-CGI movies where once again, the EXECUTIVES demand that the characters be in the..... PIXAR mold...
NO IFS, ANDS, OR BUTS
So this meant films that had really great concept art
Somewhere along the line in 2010,
ADVENTURE TIME showed up CARTOON NETWORK after NICKELODEON rejected the show.
And then suddenly, many an artist in the US and CANADA decided to bank in on what made ADVENTURE TIME so successful and they deduced it was the art style.
I, like a lot of you people who are against this mantra of the modern animation aesthetic, thought that the infamous CALARTS design was enforced by EXECUTIVES.....
But the reality is that the art style is actually enforced by the Alumni not just from CALARTS but also from the likes of those from SCHOOL OF VISUAL ARTS in New York.
and some from SHERIDAN COLLEGE in Canada, have also followed suit.
Now, let's switch gears and go to the gaming side which is PC MASTER RACE
Just like with CALARTS where it was JOHN K. criticizing North American artists for following DISNEY, only for it to devolve into a criticism of BEAN MOUTH DESIGNS,
PC MASTER RACE originally started as a criticism of a Factor of Gamers who think COMPUTERS are King,
only for the term to be far removed from the original intent.
BEN CROSHAW of ZERO PUNCTUATION fame,
originally coined the term PC MASTER RACE in a 2008 online article he wrote for THE ESCAPIST where he criticized the ELITIST attitudes he perceived amongst PC GAMERs regarding the player base for the WINDOWS port of THE WITCHER.Here are his words from said article:
What quickly becomes obvious is that Witcher is very much a PC-exclusive game, which are typically designed to be as complex and unintuitive as possible so that those dirty console-playing peasants don't ruin it for the glorious PC-gaming master race.
-Ben Croshaw
So in his words, it was poking fun at the PC GAMING ELITISTS out there.
Unfortunately for CROSHAW, the term wound up being misconstrued by REDDITORS across WEB2.0 and later WEB3
and the term became a symbol of PRIDE for their SUPERIORITY of their COMPUTERS over GAME CONSOLES.
Why?
Because....
01. PC ports of games can be modded with different assets,
02. You can change the graphics settings on the fly to suit your rigs needs,
03. The hardware is user upgradeable due to IBM taking the OFF-THE-SHELF approach back in 1981 when releasing the 5150 PC that year,
04. You can use any game controller as long as it conforms to USB and Bluetooth,
05. You can emulate other hardware though most emulation efforts are limited to older consoles like a SEGA GENESIS or Sony PS2 just to name a few.
It's clear many years later that BEN CROWSHAW now regrets coining the term because the term was to criticize a mentality, only for it to be context to mean the opposite in the ensuing years and that not only drove him insane but also made him want to RAGE against the factor of people who support the idiom now.
Again, to quote CROSHAW about his original intent:
"It was intended to be ironic, to illustrate what I perceived at the time to be an elitist attitude among a certain kind of PC gamer. People who invest in expensive gaming PCs and continually spend money to make sure the tech in their brightly-lit tower cases is up to date. Who actually prefer games that are temperamental to get running and that have complicated keyboard interfaces, just because it discourages new or 'casual' players who will in some way taint the entire community with their presence. I meant it as a dig."
Nothing short of the 2008 Great Recession,
the 2020-2023 COVID Semiconductor Shortage,
and now the 2025-2028 RAM Shortage/AI Price Hikes for Consumer Ram.....
Is enough to put an end to the PC MASTER RACE idiom just to finally give CROSHAW some closure without driving him up the wall....
And I just noticed something in that above qoute from BEN CROSHAW:
Who actually prefer games that are temperamental to get running.
TEMPERMENTAL, EH?
I've been there.
My very first PROPER PC game INCOMING,
I remember how temperamental that game was getting to run on my family's PCs back in the day indeed but it was COMPAQ's fault for bundling it with my PRESARIO 5477 thinking it could run on INTEL's integrated AGP chipset but in reality, you needed a 3DFX Voodoo 3 AGP GPU to run that thing with the best framerates.
Instead, I got a game that either refused to run, or it ran like PIGCRAP with a pitch-black sky which made me wait 25 years until I got paid for a version on STEAM that works in MODERN WINDOWS.
Oh well, it pays to make you ponder about your childhood wish fulfillments and whatnot.