Spiderman's Bathroom Break-The Original Atari Lynx Commercial from 1990 starring a young TOBEY MAGUIRE

The ATARI LYNX, 

A handheld released in 1989 for the masses.

Or as I like to call it, the bigass original WONDERSWAN.

Because it's form factor would almost predict the BANDAI Wonderswan's release 10 years later in 1999

The Button Layout is different but the design principle is spot-on.

This 16-bit 6502-Based HANDHELD was ATARI's entry to the handheld market in order to get away from the mediocrity of their 7800 & XEGS systems from the 80s and have something to compliment their more successful ST line of computers.

And while it sold decently, well.... you know the whole story.

But ATARI has had it shares of Interesting ADs.

Such as this ATTACK AD against NINTENDO, before SEGA made attacking NINTENDO cool.

Heh Heh!!!

LYNX EATS BOY'S LUNCH!

CLASSIC!

But this blogpost is all about Commercials that aired on Television!!!

The most famous commercial for the Lynx aired in 1990 starring a then 13 or 14 year old TOBEY MAGUIRE of SPIDERMAN fame.

Wanna see what SPIDEY was up to back in 1990? As usual, here's the embedded YouTube video of said Commercial:

Pretty interesting to see SPIDERMAN himself in his youth sneaking out of class to play on his ATARI LYNX....

I hope he's got some good and fresh DURACELL BATTERIES because the LYNX loved to eat those batteries up.

I can imagine J. JONAH JAMESON, Spidey's boss at the DAILY BUGLE refusing to believe that SPIDEY advertised ATARI's Handheld.

Instead, Laughing in disbelief.

Damn GIF forgot the part where JK SIMMONS says "YOU SERIOUS?"

The LYNX would eventually be replaced with an improved model later down the line

While Bulkier than the original, this guy was more forgiving to them AA Batteries.

And on a Hilarious Tangent,

I've read how annoyed ATARI was about having to order several COMMMODORE AMIGA's in order to develop the games for the LYNX due to the required hardware to develop for as well as the original designers having more experience with the AMIGA due to their former association with GOOD OLD CHICKEN LIPS FROM PENNSYLVANIA.

But Considering what was to happen with both Companies....

Who am I to judge the circumstances....