What does Disney's SLEEPING BEAUTY from 1959 have in common with the state of today's cinema?
As far as we all know, 2023 has not been a good year for cinema.
Maybe the above sentence was too nice of a paragraph. What I really meant to say was that 2023 has been an ABSOLUTE SHITSHOW!!!! PERIOD!!!!!
SAG-AFTRA strikes and executives refusing compensation aside, the movies that have been premiering in theaters have not done well either commercial or critically.
By that, I mean, the films out there are no longer balanced with either critical praise or how much money is being earned in the box office.
An example is Dial of Destiny shown above. The film is not as bad as Crystal Skull was in 2008 but it will never return Indiana Jones to 1980s level of awesomeness.
Then there's this thing shown below.
Goddamn Modern DreamWorks executives really don't give a shit about the studio's past edge and instead go for safe family fares... To be honest, I never seen Ruby Gillman but I heard it's a good film that unfortunately was mismarketed.
And then there's the gloat of films and tv shows from Marvel, Lucasfilm, DC, etc. All that have tried so hard to win audiences but instead backfire on them.
The only films that have really earned universal praise both commercially and critically are things like Super Mario Bros, Spiderman, Oppenheimer, Barbie, etc.
To be honest, I don't like Barbie, and I don't have any Oppenheimer images so instead, I'm using this screenshot from THE SUPER MARIO BROS MOVIE.
The culprit for many movies faltering is DIMINISHING HYPE!!!
What is DIMISHING HYPE?
It's when a movie gets hyped or overhyped both within the studio and with the general public.
It's when a purported Magnum Opus is hyped to the point that expectations are set way too high and when that is finally released in it's entirety, the hype dies down and U-turns into disappointment.
A good example of a Diminishing Hype that can U-turn into disappointment would be the May 19 1999 release of THE PHANTOM MENACE.
When that movie was announced in late 1998, it was meant to be something to calm down the fans who bitched about the unpopular changes George Lucas did to the original trilogy in 1997.
But when the film premiered, the hype turned into Backlash.
The combination of heavy CGI aliens and CGI Environments,
the Wooden Dialogue,
The unwelcome political overtones,
and most infamously, that goddamn Gungan JAR JAR BINKS!!!!
And each attempt to appease the disappointed fanbase seamed to be a hit-or-miss deal due to all the issues that happened.
While PHANTOM MENACE has since been reappraised due to all the memes that circulated as well as some awesome moments like Darth Maul, John William's DUAL OF FATES as well as the famous Pod racing scene,
Some of us still remember the sour taste left behind by the Gungans as well as George's unnecessary urge to mock politicians like Nixon, Clinton, or Gingrich.
But what does Disney's 1959 film animated film SLEEPING BEAUTY have to do with with Diminishing Hype?
The story of the production of Sleeping Beauty is actually more tragic than you think. The film was in production from 1950 all the way to March 1958.
ALMOST A WHOLE GODDAMN DECADE? WHAT HAPPENED?
Internal issues. That's what happened.
Issues include pouring resources to make it an animated tapestry, that meant making the character designs more angular like all other animated films were at the time. All while using hand-inking.
Another was emphasis on the background art.
They hired the likes of Eyvind Earle and Kay Nielsen to foresee the artistic change for the film
That, and the fact the film was photographed using the ultrawide TECHNIRAMA process and had it's music scored in 6-track stereophonic sound made the film pretty much overhyped throughout the 50s.
What's worse was that Walt was losing interest in the film and instead had his focus on other projects.
Some would think he was focused on the various live-action films he was venturing into back in the day but the real focus back then was on a plot of Land in Anaheim.
Walt wanted to expand his empire back in the 50s. But to his eyes, the first step is to build a theme park and that's where Disneyland in Anaheim, California came to. He was so focused on that it took his mind away from the animated films he was supposed to oversee
Plus, the theme park also added to the overhype for Sleeping Beauty.
You know that castle you see in that logo in all of your favorite Disney movies on VHS?
Yes. That castle seen below.
The fact that we have this castle in Anaheim is proof of the overhype.
Anyhow, the film was a huge gamble. The film was made on $6 million budget and in it's original release date, it only made back around $5.3 million.
BOX OFFICE BOMB? Yeah, that's a little overstated. But it nearly killed the animation studio to the point at in order to cheapen the cost of animating more films, the studio had no choice but to switch to xerography.
Xerography. A decision that was supported by the nine-old-men, but dismissed by Walt.
I'm not bashing Sleeping Beauty for how it performed in the box office back in 1959 but rather, I'm using it as a metaphor for how overhype can nearly kill a studio.
While Sleeping Beauty didn't kill Disney Animation, Black Cauldron came close to but that's a blogpost for another time.
The idea of me using Sleeping Beauty as a metaphor for today's current state of cinema is rather ironic because I used to watch that film nearly 1000 times on VHS during my early childhood.
Back then I didn't know about the film's 1959 box office performance but now, I come to appreciate the film's masterful craft and flaws for what mostly shaped me into the artist of today.
The sad truth about the film however is that the expenses made it truly an end of an era, at least according to a featurette in my Blu-Ray copy of the film.
UPDATE as of February 2024:
The film industry of the 2020s is still slumping even to this day. Just look at the box office records and the lukewarm reception of Disney's WISH from November 2023.
You'd think that the company under BOB IGER and Kathleen Kennedy would have learned from Walt's mistakes during production of Sleeping Beauty.
Or Ron Miller's Mistakes from Black Cauldron....
but NOPE!!!