Holy shit, was that a long read but the book/PDF was very informative.
For those who need a recap, I stumbled upon this PDF made by Joe Murray, creator of "ROCKO'S MODERN LIFE" on Nickelodeon.
The best part is that it's free. You don't need to pay crap.
Here's the link:
https://joemurraystudio.com/wp-content/uploads/2023/08/Creating-Animated-Cartoons-with-Character.pdf
Well then, I promised to share with you my two cents. This is not criticism but rather an evaluation of what Joe had to go through creating and working on these Cartoons, how it influenced others, and if it still applies to today's system.
1. The Past experiences
Why is it that today, I see many of my generation don't want to have a sliver of a job? Ok, what I'm saying is an exaggeration but considering the posts I see on LinkedIn and the memes on Facebook, work morale within my generation is waning.
I'm rather surprised by Joe Murray having been told to hold multiple jobs before gritting his teeth in the animation industry... instead, he got his first job as a caricature artist. Maybe that's the origin of that Jimmy Carter caricature from my previous post.
Anyhow, that eventually promoted him to editorial cartoonist.
And where am I? Manning a giftshop in Richmond, BC, next to an airport. FYI, I am getting paid. Although I do draw for my coworkers, it's not really what you call independent artwork... boy do I feel constrained by all of this.
2. Loss of your loved one.
Admittingly, I have lost a few of my relatives. I lost my paternal great aunt and my paternal grandparents but those deaths were either during college or my down period.
But none are more painful than Joe Murray's loss of his wife to suicide in November 1992. And the kicker: HE BLAMES ROCKO FOR KILLING HIS WIFE!!!!
Woah!!! That's intense. Pinning the blame on your cartoon wallaby for driving your wife to suicide? That's... wow...
Now one might assume Nickelodeon's executives did not give a shit about this loss considering Joe intended to do only one season but then Nick decided to renew for several more seasons.
But the reality is, Joe knew that from the start. He knew that he would have to truck on and continue the series. And when he left the show to Stephen Hillenberg for Seasons 3 and 4, he actually encouraged the network to continue on. Instead, Nickelodeon canceled the series after Season 4 due to fears of decline as well as focusing on Hey Arnold.
3. Joe was right about the last 20 years of decline (And so was John K.)
By what I mean by last 20 years, I mean between the mid 60s to late 80s. Before you start praising your little 80's cartoons such as Smurfs, Rainbow Brite, or Alvin and the Chipmunks, you have to understand that almost every artist hated working on these shows and they pin the blame on one thing: MORAL GUARDIANS.
If you've been reading up on John Kricfalusi's blog posts on John K Stuff, you'll often see past posts on how he hated working on 80's cartoons as well as cursing not only the executives but moral guardians as well. But what he didn't elaborate was where did all this creativity decline actually come from.
Joe Murray has the answer: In the 60s, there was a rise of street violence as well as assasinations as well as the cancelation of The Flintstones as well as economics that pushed for more outsourcing of the animation. But really, the malaise of Cartoons from 1965 to 1986 was a result of goddamn moral guardians and their belief that cartoons are a children's medium (That term pisses off not only me but also Ralph Bakshi and Guillermo del Toro.)
John K was right. American Cartoons were at their absolute worst in the 1970s. Don't believe him? Get this: A writer for Variety magazine also criticized 70s cartoons as well.
That all changed when cartoonists felt enough was enough and the push for the return to greatness for cartoons was spearheaded in the mid-80s with Disney having new management, Ronald Reagan penalizing the FFC, VHS and Laserdisc giving us all the unedited and uncensored cartoons we all know and love, Roger Rabbit, Spike and Mike, as well as the early Nicktoons gave rise to a new renaissance.
Unfortunately, that renaissance wouldn't last but that's a rant for another time.
4. Beware the executives.
Hoo boy. (I love using Mr. Krabs as a metaphor) Executives. They suck... not all of them but seriously, that's one major red flag that you're gonna have to live with whether you like it or not.
Many artists can't stand executives because they know they're powerless to their veto power but that doesn't stop artists from using executives as their punching bag.
Joe Murray is no exception. You know that fan-favorite episode WACKY DELLY?
That episode was meant to be a middle finger towards greedy executives who only care about money.
A strong example from the episode was at the beginning where the pig executives did not give a shit about Ralph Bighead wanting to quit his job after creating the final episode of The Fatheads.
I do have another EXECUTIVE PUNCHING BAG metaphor from Family Guy that I want to use but for some reason, I left my VLC screen capture in another computer but you get the what I'm talking about.
5. Other peoples opinions (Mostly co-workers and friends of Joe)
-Don't consider your views to be forced down peoples throats. What I like about Joe Murray's PDF about cartoon creation were the Q/A sessions from the likes of people such as Stephen Hillenburg, Everett Peck, etc. They all have their viewpoints about the animation industry, their experiences, etc which I welcome.
How come we don't have something like that with people like Dana Terrance, Justin Roiland, etc. The closest I can relate are Alex Hirsch and his criticism of Disney forcing him to censor a lot of jokes on Gravity Falls as well as Olan Rogers cursing Dave Zaslav for turning Final Space into a tax write-off.
Ok.... I also sympathize with Dana Terrance since her show "The Owl House" was forcibly shortened by the bigwigs due to demographics.
It's a tough world out there but taking advantage of artists is unacceptable.
I have more two cents and ramblings but like I said, the PDF is a long read so I guess there'll be a part 3, part 4, part 5......(mutters in gibberish)
Whoops. Tongue tied but commitment to supporting artists out there is essential.